@katmandelstein following her social business journey in 140 characters or more

About Kathy (Kat) Mandelstein

Photo of Kathy Mandelstein

People tell me I am authentic and unique.

I believe in living life to its fullest.

Kathy (Kat) Mandelstein currently oversees worldwide marketing programs, web and events as the Director for IBM Collaboration Solutions in IBM Software and for Social Business for all of IBM (http://www.ibm.com/socialbusiness). Kathy is a regular contributor to BtoB Magazine’s BtoBlog. She also serves on the Board of Directors for Social Media Club (http://www.socialmediaclub.org) and is the President of the local Austin Chapter.

In the spring of 2011, Kat served on the IBM Executive Corporate Service Corps in Rio de Jainero. Previously, Kathy led the IBM Rational marketing team focused on the business value of effective software delivery.

Kathy has been a pioneer in launching successful web and social media marketing efforts, as well as developing dedicated web communities dating back to the time that she led http://www.ibm.com/developerWorks and http://www.ibm.com/alphaWorks in addition to marketing programs to developers for IBM. Her past history includes leading various marketing, channel and Web development teams in IBM.

Before joining IBM, Kathy managed one of the earliest successful retail Web sites, http://www.jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas. She lives in Austin, Texas with her husband and pomeranian, Luna.


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