@katmandelstein following her social business journey in 140 characters or more


Had a great time presenting at SXSW Interactive 2012 with Jason Stoddard. I especially enjoyed the gamified market simulation that we ran. Afterall it is called Interactive right? I think the attendees had a great time too and special thanks to my friend Will Staney who dressed up as a chicken to help us with the market simulation of a big business selling eggs against a small business. Jason Stoddard and I did some role reversal to make sure that we also learned to apply the concepts we covered in the presentation. So in the simulation, he was the Big Business and I was the Small Business. Here are links to our charts and to the audio podcast of our session. If you attended, thanks for coming! If you missed it, enjoy the slides and the podcast, but you missed out on fun and prizes including Firefly LED bulbs in the simulation. Here are more photos from our session.



Peter Leech interviewed me recently about how social is impacting retailers and it turned into a conversation on how social was transforming businesses in general. It was a great conversation and it was fun being featured on the homepage of SocialMediaClub.org. You can read the full interview here. As many of you know I am very involved in the local chapter and am now the incoming President of Social Media Club Austin for 2012. I also serve on the Board of Directors for the International Organization. It was the first non-profit organization focused on Social Media and has been around for over five years. It is an amazing group of people around the globe, over 300 chapters strong. If you have never been to a Social Media Club event, I would highly encourage it. Chances are you have a chapter in your town and if you don’t then you can always start one. There is a strong support system for both local chapter leaders and universities who want to start an EDU chapter as well.

New year, new blog format

Something keeps me from posting regularly to my posterous blog and I think I have finally decided it is the limitation of the formatting. My daughter also was giving me a hard time about how plain it was….I finally decided that it was time to move my blog to a more flexible format. So many of my friends have raved about how good WordPress was that I decided to give it a try. Let’s see how this goes….You can still see all my old personal blog posts here.